Jamie Ireland: owner, The Cycle Inn
There are few people who will one day look back at 2020 and not see it changed them in some way. We wanted to find out what lockdown (the first one) was like for a variety of the population, and how they have emerged as different people. One phrase that was said in nearly every interview was “the new normal”. That means many things to many people, as we discovered:
“Our lockdown? One day! After the first lockdown announcement when Boris said “that’s it, everyone’s got to stay at home” we closed, but that same evening the list of the services that could stay open was produced, and third on the list was cycle shops.
“I came in the next day and was faced with a High Road with no people walking up and down it – I thought ‘how long can I stay open with no money coming in?”- but by the end of the day I was running around like a headless chicken.
“A lot of people needed to still get to the QMC to work, and with restricted public transport there was a surge of people needing bikes to get about. Then people were permitted one form of exercise, and if you don’t have a dog to walk, getting on a bike was suddenly a legitimate reason to escape for that hour.
“Lockdown showed (people) the freedom bikes gave them.”
“Within the first week people were rushing to buy bikes – we sold 20 bikes in a week, that’s usually a month’s worth – the whole UK bike trade has gone through the roof.
“There aren’t any 2020 models left in the country, pretty much all the 2021 stock has been pre-sold. It’s changed individuals and families -my neighbours never cycled much, now they’re a family of dedicated cyclists. Lockdown showed them the freedom bikes gave them.
“The ball is still rolling: people are reluctant to use public transport to get to work, to get to school. I’ve never seen such an epic boom – I’m working 6 or 7 days a week, 12 hours a day to keep Beeston rolling. But it’s great to see so many discover cycling – the more converts the better!”