Although we’ve had little chance to share it with you over the last 18 months (our consultants suggested an Overstreet and Schlitz approach to communications recently) it’s been a busy time at the University of Beestonia.
It’s a challenging time for the industry and it’s important we are correctly positioned to make the most of the opportunities on the horizon as we move forward. We’ve therefore been working hard to ensure The University of Beestonia can continue to lead both nationally and internationally in the coming decade.
Re-imagining and re-imaging not only what our University is but what it should be in the 21st century is a real challenge. We are now constrained by REF, TEF, increasing internationalisation, BREXIT, white papers asking for more with less… to name but a few. This means there is no one clear path and our institutional and individual ability to understand wtf is going on has been stretched to and beyond breaking point.
We are not the only institution harmed by the post-truth (i.e. bullshit) narrative and the 2016 fad for demonising the expert. However, what this trend has highlighted is that saying nothing at all does not say it best (we sacked those consultants, despite any evidence to the contrary in these short paragraphs). We need to say it more, say it better, say it louder and say it backed up with facts (pre-post-truth) and years of experience in what we are talking about. Once we’ve worked out what it is we’ll let you know, but fear not, we have lots of experts working on it.
Here at the University of Beestonia we aim to spend 2017 looking for the solutions and not pointing out more of the problems (it might be another quiet year from us!). We’d love to hear from you about what you want from your university so please do get in touch (firstname.lastname@example.org) and we’ll read your ideas before ignoring them :p